Armor Welcomes New Chief Marketing Officer Diana Massaro

March 30, 2016

Software industry veteran joins Armor to accelerate company’s brand and product strategy

diana massaroRICHARDSON, TEXAS – March 30, 2016 – Armor, the leader in active cyber defense, today announced that Diana Massaro has joined the organization as chief marketing officer. Reporting to Armor President Jared Day, Massaro will drive the marketing strategy and communications to build brand awareness and drive market share.

Massaro, who brings more than 20 years of software marketing and product management experience to her current role, most recently served as vice president of marketing and product management for information software management provider Gimmal.

Prior to her time at Gimmal, Massaro led Prodagio, a SaaS-based contract management and AP automation software company, as the company’s chief executive officer. As CEO, Massaro drove the development of Prodagio’s corporate and product strategy, in addition to stabilizing its customer base, and leading the company through its 2015 acquisition by Gimmal.

Preceding Massaro’s time at Prodagio, she gained marketing and product management experience as vice president for software solution producers, including Idera Software, Datacert (acquired by Wolters Kluwer), PROS and Bindview (acquired by Symantec).

Massaro began her career as a product marketer for former PC company Compaq, where she launched commercial desktops and aided in the company’s entry into the entry-level PC market.

Massaro earned her M.S. in Statistics from Stanford University, and her B.A. in International Business Administration from The American University of Paris.

Jared Day, President | Armor
“Diana’s rich experience as a marketing and product management practitioner will be an important asset in driving Armor’s unique security approach to the marketplace, which has seen rapid growth in the past five years. Her passion for building successful B2B go-to-market strategies will complement our talented team of marketing professionals as they work together to expand the reach and impact of Armor’s managed security offerings.”

Diana Massaro, CMO | Armor
“Organizations across all industries are quickly coming to terms with the impact of cybersecurity, but the battle against threat actors is not one they have to face alone. Watching Armor’s approach to cybersecurity and their ongoing commitment to keep customers and their pain points front-and-center, was a core reason I joined the team. Coupling my experience with their deep knowledge of security was an exciting prospect, and I’m looking forward to working alongside both my marketing team and the senior leadership to continue to grow the organization.”

About Armor
The leader in active cyber defense, Armor offers customer-centric security outcomes for retail and eCommerce enterprises, healthcare organizations, payment leaders and financial institutions. Armor protects highly sensitive data for the most security-conscious companies in the world. With its proven cybersecurity approach and proprietary cloud infrastructure built specifically for security, compliance and performance, responsible businesses choose Armor to reduce their risk. For more information, visit or call 1-844-682-2858.

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